BUILD & SCALE BOOTCAMP: Marketing & Advertising - The Megaphone That Grows the Business

Description

SESSION 4: MARKETING & ADVERTISING

Marketing creates the momentum your business needs to grow predictably and profitably.

This pillar ensures the right customers know who you are, trust your brand, and choose you over competitors: while keeping lead flow steady all year long.

Owners leave with:

• A clear brand story and message that sets them apart
• Free organic visibility through Google, community presence, and assets
• A Customer Journey that moves people from interest → booking → repeat business
• Automation that prevents leads from slipping through the cracks
• Retention systems that turn past customers into loyal promoters

This pillar builds a trustworthy brand that attracts, converts, and keeps customers, without relying on luck.